On 22 April 1970, 20 million people took to the streets across the United States to protest environmental destruction as part of the first Earth Day. The nation had recently witnessed the devastating impacts of the Santa Barbara oil spill that killed over 10,000 marine animals and poisoned the local ecology. They had also seen the first photographs of the Earth taken by astronauts, the beauty of that blue marble pictured from space contrasted bleakly with the lamentable state of the Earth that they knew from the ground.
The counterculture had already established itself within environmentalism due to the success of the seminal Whole Earth Catalog, first published 2 years previous, packed with articles and essays on self-sufficiency, ecology, recycling, alternative education, “do it yourself”, and holism. A year later in 1969, Beach Boy Brian Wilson, obsessed with healthy living, opened the Radiant Radish Health Food store in West Hollywood. A year after the first Earth Day, the environmental group Greenpeace was born. This was an age of ecological and spiritual awakening, The Age of Aquarius brought about a resurgence of interest in magick and other esoteric practices, metaphysical supply stores began to appear across Southern California and occult organizations such as Aleister Crowley's OTO found a home in Los Angeles again.
The counterculture of the late 1960s manifested not only new ways of living but more importantly a new concern for the planet. This collection is inspired by the wave of environmentalist and esoteric groups, stores and publications that emerged in the United States during the early 1970s. Home-grown, hand-sewn, home-dyed, tie-dyed, self-sufficient.