On 22 April 1970, 20 million people took to the streets across the United States to protest environmental destruction as part of the planets first Earth Day. The nation had recently witnessed the terrible impacts of the Santa Barbara oil spill which devastated the California coastline, killing tens of thousands of marine animals and birds and its poisoning surrounding ecology. It sparked a nationwide protest against industrial polluters, first at campus level then mainstream. Conservation was already popular within the counterculture due to the seminal Whole Earth Catalog which had been first published two years previous, packed with articles and essays on ecology, recycling, alternative education, self-sufficiency, and holism. A year later in 1969, Beach Boy Brian Wilson, obsessed with healthy living, opened the Radiant Radish Health Food store in West Hollywood and a year later Greenpeace was created. This was an era of ecological and spiritual awakening, a new wave of interest in magick, the occult and esoteric religions took hold again in Los Angeles, just in time for the Age of Aquarius, adding to the strange mythology that has always surrounded Southern California.

This collection is inspired by the wave of esoteric and environmentalist groups, stores and publications that emerged in the United States during the early 1970s. Home-grown,  hand-sewn, home-dyed, tie-dyed, self-sufficient.