A WEST COAST ODYSSEY

What happens when you take two phenomenon that fail to conform to standards of time and place? You get Los Angeles in the 1970s . The west side of Los Angeles in the 70s was still very much the Wild West, it was the last decade in which the city bore some resemblance to the frontier town it had once been. California had been heavily flavored by the spirit of hedonism, experimentalism and the ongoing absorption of massive social changes that had come to light in the ‘60s.

Weird scenes permeated LA but did any neighborhood encapsulate the burned-out nature of the times better than Venice? Home to Dead Heads, Vietnam vets and cocaine cowboys, it set the scene for a new generation. The children coming-of-age here in the 70s were latchkey kids, many of them from broken homes that didn’t survive the Sixties haze. These kids were survivors, hardened against the soft naïveté of their flower-power parents. Dogtown was ripe for something new, something more aggressive.

Much has been said, written, and filmed about what followed. But even now, it’s hard to appreciate fully how the human flotsam and detritus of Abbot Kinney’s folly changed the vernacular of popular culture and remade it in their image. Pop culture figured heavily in this reinvention. TV pilots, surf film productions and New Age media experiments. The dark edge of Hollywood exposed - Mickey Mouse, porn stars and the American dream. The new sound of disco and blue eyed yacht rock epitomized the era, providing a soundtrack for emerging urbanites. An optimistic spirit buzzed through LA in neon-bathed, gauzy tableaus coated with groove-heavy strokes and bright colors. LA was truly a West Coast Odyssey. This collection is a homage to those blurred lines of LA style - hobo’s and surfers, musicians and yacht clubs, communes and beach bums.