During the late 1960s Charles M Schulz was becoming increasingly concerned by world ecological issues and began including messages of conservation into the Peanuts strip. By 1972 Snoopy and Woodstock were spearheading the US Governments 'Johnny Horizon' Environmental campaign, emblazoned on posters encouraging the public to 'Pounce on pollution!', stop littering 'Bend a little, pick up a lot' and to 'Recycle!'

On 22 April 1970, 20 million people took to the streets across the United States to protest environmental destruction as part of the first Earth Day. The nation had recently witnessed the devastating impacts of the Santa Barbara oil spill and seen the first photographs of the Earth taken by astronauts. The beauty of that blue marble pictured from space contrasted bleakly with the lamentable state of the Earth that they knew from the ground. The seminal Whole Earth Catalog had been first published 2 years previous, packed with articles and essays on self-sufficiency, ecology, recycling, alternative education, “do it yourself”, and holism. A year later in 1969, Beach Boy Brian Wilson, obsessed with healthy living, opened the Radiant Radish Health Food store in West Hollywood. A year after the first Earth Day, the environmental group Greenpeace was born. This was an age of ecological awakening. The counterculture of the late 1960s manifested not only new ways of living

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